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M. A. Student, Business Management, Marketing Concentration, University of Tabriz
Abstract
A righteous wanting of our society after the Islamic revolution is establishing Islam values in all society decisions such as economic and business decisions. With this fact in mind, Islamization of universities and textbooks is a necessity of religion. However, a review of textbooks and papers in business courses - such as mixed marketing decisions including product selection, pricing, promotion and marketing - reveals that the courses are full of capitalism teachings. Moreover, managers often apply such teachings to make decisions. In this paradigm, the goal of organizations is maximization of profit by means of customer satisfaction, which is a capitalistic value. The goal of this paper is to retrieve and analyze the Islamic values in mixed marketing decisions.
Sanoubar, N., Motafaker Azad, M. A., & Razi, N. (2010). A Comparison of the Islamic and Capitalist View of Mixed Marketing Decisions. Journal of Economic Essays; an Islamic Approach, 7(13), 173-207.
MLA
Naser Sanoubar; Mohamad Ali Motafaker Azad; Nasrin Razi. "A Comparison of the Islamic and Capitalist View of Mixed Marketing Decisions". Journal of Economic Essays; an Islamic Approach, 7, 13, 2010, 173-207.
HARVARD
Sanoubar, N., Motafaker Azad, M. A., Razi, N. (2010). 'A Comparison of the Islamic and Capitalist View of Mixed Marketing Decisions', Journal of Economic Essays; an Islamic Approach, 7(13), pp. 173-207.
VANCOUVER
Sanoubar, N., Motafaker Azad, M. A., Razi, N. A Comparison of the Islamic and Capitalist View of Mixed Marketing Decisions. Journal of Economic Essays; an Islamic Approach, 2010; 7(13): 173-207.
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